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The Change Monster
The Change Monster
The Human Forces that Fuel or Foil Corporate Transformation and Change
Random House, 2001, 286 pages
This book explores the emotional impact of major changes within a company, including mergers, shifts in upper management, and strategic initiatives. When faced with a fundamental change, the author argues, every company goes through the same five phases in response: stagnation, preparation, implementation, determination and fruition. The author calls this process the “change curve,” and contends that understanding and facilitating these phases is the key to bringing about successful change within a company.














