As the US Sneezes, the Rest of the World Stays Healthy this Time

The rise of these new global players is key to an emerging trend, identified by a trio of partners from Boston Consulting Group, in which business increasingly is flowing not in the familiar pattern from west to east but in all directions at once. They explore the trend and its implications in a book, published this month, titled Globality: Competing with Everyone from Everywhere for Everything. In the view of the authors, globality is more than a new word for, or the next phase of, globalisation. It’s the environment of the future coming into focus today. And while still in its early stages, it’s already dislodging traditional business models, shifting power balances, and sending ripples of change into every corner of commerce. “You can view it as a threat, or you can view it as an opportunity,” said Harold Sirkin, who wrote the book with colleagues James Hemerling in San Francisco and Arindam Bhattacharya in New Delhi.