TRADING UP: The New American Luxury
by Michael J. Silverstein with John Butman
Portfolio, 2003, 316 pages
This BusinessWeek bestseller and winner of the Berry-AMA Book Prize explains why middle-market consumers pay a disproportionate amount of their income for products and services of extreme emotional importance to them, and how companies create such goods. Co-Author.
REAL BOYS: Rescuing Our Sons from the Myths of Boyhood
by William A Pollack, PhD
Random House, 1998, 447 pages
This New York Times bestseller explores the challenges of being a boy, and raising sons, in today’s society. This book helped Dr. Pollack become the most prominent and nationally recognized authority on issues relating to boys. Collaborator
WOM II: The Word of Mouth Marketing Manual, Volume II
By Dave Balter with John Butman
Print Matters, 2008, 128 pages
WOM II is a self-published volume about word of mouth marketing: what it is, why it works, and how it can be implemented effectively. The book offers many examples of marketing strategies that worked and those that didn't work. It also provides interesting facts and figures on the mental mechanics of word of mouth, such as the Top 40 theory and the viral video phenomenon. Co-Author.
GLOBALITY: Competing with Everyone from Everywhere for Everything
By Hal Sirkin, Jim Hemerling, and Arindam Bhattacharya with John Butman
Hachette Book Group USA, 2008, 292 pages
This collaboration with three prominent Boston Consulting Group authors takes an in-depth look at the emerging global economy. Globality, this book argues, is not another word for globalization, but rather an entirely new phenomenon caused by the tsunami of economic advances made by companies in rapidly developing economies in the past twenty years. Collaborator.
By John Butman
Permanent Press, 2002
Townie tells the story of two men who live on the margins of a burgeoning New England town that has become the favored residence of the megarich and their megamansions. One of the characters is a teepee dweller, the other a wealthy but disenfranchised business man. They share, as they discover, an unexpected connection and their lives soon become deeply intertwined in an adventure that is ostensibly a business deal but is, more essentially, a search for love and engagement with place. Author.
FIVE FUTURE STRATEGIES YOU NEED RIGHT NOW
By George Stalk with John Butman
Harvard Business School Press, 2008, 119 pages
The first in the Memo to the CEO series, this book describes the emerging trends in business strategy and discusses vital ways to stay ahead of the game. The suggestions in this text - which include ways to manage information, explore new approaches to production, and respond quickly and effectively to customers' needs and behaviors - will help readers gain a strategic advantage over rivals. Co-author.
PAYBACK: Reaping the Rewards of Innovation
by James P. Andrew and Harold L. Sirkin with John Butman
Harvard Business School Press, 2007
Payback offers insight, analysis, and stories from companies around the world about how to manage the process of innovation so as to improve the return on the investment in creating new products and services. Co-Author.
THE BOOK THAT’S SWEEPING AMERICA!, Or, Why I Love Business!
By Stephen Michael Peter Thomas (a.k.a. John Butman)
John Wiley & Sons, Inc., 1997
Written under the pseudonym of the World’s #1 Business Guru, this satire presents the author’s Seven Powerful Learnings, and, along the way, pokes fun at business, gurus, motivation, and consultatory frameworks. Replete with apocryphal stories, amusing graphics and supported by mostly bogus data. Author.
JURAN: A Lifetime of Influence
by John Butman
John Wiley & Sons, 1997, 260 pages
The definitive biography of Joseph M. Juran, who along with W. Edwards Deming, was a founder of the quality movement in the United States and Japan. It was a companion to the PBS television special “An Immigrant’s Gift” that aired on many PBS affiliates throughout the United States. Author.