Creating an Idea Platform

We develop complete, sustainable idea platforms for clients, which include the book, web, social networks, live events, tools and methods, curriculum, even an institution and merchandise.

We do not currently create idea platforms that do not involve the development of a book. The development of a plan for the idea platform—specifically the platform components, sequence of implementation, economic model, respiration methodology, and identification of team members—takes place in the early phase and becomes a major part of the book proposal.

We continue to build the idea platform during and after the manuscript-writing process by working with our affiliates to create multiple forms of expression—a strong web presence, speaking engagements, and articles, videos, and more—all of which help generate respiration.