“Globality” is a Real Word. Really.

Since the publication of Globality: Competing with Everyone from Everywhere for Everything, there have been a fair number of remarks — some scornful, some complimentary, some merely observant — that the authors have attempted to coin a new word. Today we’d like to set the record straight: “globality” is a real word, and not in the sense that “metrosexual” is a real word. The Oxford English Dictionary defines globality as “of being global; universality, totality; the quality of having worldwide inclusiveness, reach, or relevance; (the potential for) global integration, operation, or influence (esp. in business and financial contexts).” Usages of the word date back to 1942 and perhaps before, and in 1998 Newsweek used it in a context concurrent with our own: “We are now beginning to see a reality beyond globalization: the world of ‘globality’.”

Globality, as we point out in the book’s opening pages, is not another word for globalization. The purpose in using it is to distinguish between the activity of globalization and the continuous state of being which is globality.

Critics Continue to Praise Globality

In an extensive discussion of Globality in The New York Times, William J. Holstein praises the book for its "keen insights," and adds that readers can use those insights to prevail in the changing economic landscape. Read the New York Times review.

The McClatchy-Tribune has widely syndicated Cecil Johnson’s review, where he says, "Globality is not just a view-with-alarm book. In telling the story of the emerging challenger companies, the authors' primary focus is upon showing how the challengers are achieving their successes, and what incumbents must do to avoid being swamped by the tsunami. This book is a must-read for leaders of companies in the developed world who want to get into the globality act and stay in it." Read Cecil Johnson’s review at ">http://www.azstarnet.com/business/247941

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Globality Recommended to the Business Community

Blog Business World, a prominent forum that keeps tabs on the movings and shakings in the business community, recently featured a very positive review of Globalit. Wayne Hulbert writes, “The power of the book is its clear view of the global market as it exists today….This book is a wake up call for any companies who feel complacent about their status in the global marketplace.” Hulbert highly recommends Globality to the business world at large. Read the full review at http://blogbusinessworld.blogspot.com/.

Globality also received a highly positive review in Publishers Weekly in the April 14 edition. “This bold, well-reasoned book,” it says, “…will appeal to businesspeople and those simply trying to understand why the world of business is suddenly so different.” For the full review visit http://www.publishersweekly.com/article/CA6549914.html.

Globally Positive Reviews for Globality

Globality: Competing with Everyone from Everywhere for Everything, published June 11, has been well received by critics in the United States and around the world.

Robert Weisman’s Boston Globe review was recently reprinted in The Times, a Johannesburg-based English newspaper of South Africa. “The rise of these new global players is key to an emerging trend, identified by a trio of partners from Boston Consulting Group, in which business increasingly is flowing not in the familiar pattern from west to east but in all directions at once,” says Weisman. Read the full review at http://www.thetimes.co.za/Business/BusinessTimes/Article1.aspx?id=792397..

Time.com Reviews Globality

Globality: Competing with Everyone from Everywhere for Everything was reviewed on Time.com this week. Andrea Sachs calls the book a "smart analysis" and highlights the authors' urging to U.S. companies to "fight back" by using the methods detailed in the text.

Grapevine Now Available in Paperback

Grapevine: Why Buzz Was a Fad But Word of Mouth is Forever, first published in hardcover by Portfolio in 2005, is now available in paperback. The book is BzzAgent founder Dave Balter’s manifesto on word of mouth marketing. It was also his first collaboration with The Butman Company. Grapevine is available on

Amazon.

The Butman Company Publishing Guide

Through twenty-odd years of helping clients to develop ideas, write book proposals and books, and navigate the publishing process, The Butman Company has gained an intimate understanding of the ins and outs of the publishing world. We often work with first-time authors who have limited knowledge of traditional publishing and even less of alternative options like self-publishing and of the ancillary materials and other steps that contribute to a book’s success — marketing, foreign editions, and websites. Now The Butman Company is offering a publishing guide, a detailed and thorough primer that walks you through the stages of a project’s development, from researching and structuring the manuscript, to dealing with agents and publishers, to marketing the book and beyond. Additionally, is available to do seminars based on this guide. He will explain the publishing process, especially for non-fiction and particularly business books, and the progression by which an idea becomes a book and then a platform.

Your Emotional Calendar

Dr. John Sharp, a psychiatrist specializing in integrated psychotherapy and pharmacolologic treatment of attention deficit, mood, and anxiety disorders, is collaborating with The Butman Company to develop a book on the effects of seasonal conditions on emotional health and behavior. This book, tentatively titled Your Emotional Calendar, will include ground-breaking research and analysis about the countless seasonalities that influence our behavior, our health, and our emotional balance throughout the year.

Silo-Busting

The Butman Company has been working with Ranjay Gulati to edit his book, Silo-Busting: Breaking Down the Barriers Between the Company and the Customer, for Harvard Business Press. Gulati is a professor of strategy and organizations at Northwestern’s Kellogg School of Management and visiting professor at Harvard Business School. Silo-Busting is about reshaping a company’s organizational architecture in order to better meet customers’ needs.

Globality a Bestseller for Two Weeks Running

The Straits Times, the English-speaking daily newspaper in Singapore, has listed Globality: Competing with Everyone from Everywhere with Everything on its bestseller list for the second week in a row. So it appears that the book is achieving recognition in the non-Western business world as well as here in the States, which means the challenger companies as well as the incumbents, as described in the book, are sitting up and taking notice.

Self-Published: WOM II by Dave Balter

Dave Balter, founder and CEO of BzzAgent, collaborated with The Butman Company to develop, produce, and market his latest manifesto on word of mouth marketing, The Word of Mouth Manual, Volume II. John co-authored Dave’s first book, Grapevine: Why Buzz Was a Fad But Word of Mouth is Forever, which was published in hardcover by Portfolio in 2005. For WOM II, however, Dave had some very specific and even radical ideas about packaging and marketing the book and so we decided to self-publish. Working with book packager Richard Rothschild of Print Matters, we’ve created a unique, customized volume with a distinctive package. Initially available only through the BzzAgent network, WOM II is now availabe for purchase on Amazon.

Globality: The Presentation Edition

Working in partnership with The Boston Consulting Group and NY-based book packager Smallwood & Stewart, The Butman Company produced a limited-run, “presentation edition” of Globality: Competing with Everyone from Everywhere for Everything. The clothbound volumes come in a cloth slipcase, with embossed titles, heavyweight paper stock, and a silk ribbon bookmark. The limited edition of 1,200 copies, each one hand-numbered, was produced in China.

Trading Up in Paperback

Trading Up, the BusinessWeek bestseller and Berry-AMA Book Prize winner, is now available for the first time in paperback. The new edition features a revised and updated introduction by the authors.